For understandable reasons, most people visiting your healthcare facility are already experiencing some level of elevated stress. Being late, or getting lost can quickly increase that stress level. Frustration associated with the visit, regardless of cause, can effectively erode the positive value of critical, and effective, patient experience improvement initiatives ...
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Mike Drozda, COO, LogicJunction, Inc.
Interactive software company LogicJunction has announced significantly enhanced capabilities for its hospital wayfinding kiosks. The Wayfinders provide users with step-by-step directions via touch screen display, on printed maps or via email to smart phones. The latest release includes:
*Complete digital signage capabilities to display advertisements and harness additional revenue,
*Unique interactive tools to honor existing donors and attract new donations,
*The option to feature an employee or an avatar to represent your brand and welcome users,
*Multi-lingual interface to assist patients in their native language.
"We've continued to add important new features to benefit hospitals and their patients," said Mike Drodza, general manager of Beachwood, Ohio-based LogicJunction Inc.'s Wayfinding Division. "These enhanced capabilities, when combined with our existing features, provide what we believe to be the most advanced hospital wayfinding systems in the market place."
According to LogicJunction, its Interactive Wayfinding Systems are different from the familiar interactive kiosk, hospital digital signage or standard hospital directory. They include a user-friendly touch screen that displays individualized step-by-step directions, specific to each location. If desired, an interactive avatar or hospital employee's video image can welcome visitors and help them walk through the process.
Because the Wayfinders use a "dynamic" mapping technology, they are also easily re-located if needed. This is an important benefit for rapidly-evolving healthcare campuses, the company said, because the Wayfinders easily accommodate changes to a pathway or structure to keep directions accurate as construction progresses.
LogicJunction's wayfinding solution receives mention in Kevin Baker's What's New America? blog recently.
In blogging about his recent experience at the Cleveland Clinic, Baker identifies LogicJunction's avatar-based wayfinding kiosk as one of many factors resulting in his "experience of wellness!"
According to Craig Knowles, three out of four people visiting a hospital are heading toward a destination they've never been to before. Not surprisingly then, he says, one of the biggest complaints hospital visitors have is getting lost.
"Most people who are coming to your hospital have never been there before and are very stressed," says Knowles, general manager of LogicJunction, a Beachwood, Ohio-based software company specializing in hospital way-finding tools. "Hospital buildings get placed wherever they find real estate, and then a campus can just grow and grow. Everyone is always building and tearing down or moving."
LogicJunction started in Atlanta and then moved to the Cleveland area and got into the hospital way-finding business around 2009 with a custom-built touch-screen kiosk at Lake Health's West Medical Center in Willoughby, Ohio. "At Lake West, they had to shut down the main elevator in the hospital," Knowles recalls, so the information was inputted into the way-finding kiosk and visitors were given alternate routes. Instructions are given via text or audio spoken by an onscreen avatar that has multiple language options.
LogicJunction then recreated that application in triplicate with three kiosks installed at Lake Health's TriPoint Medical Center in Concord Township before tackling its first mega-project: Cleveland Clinic.
"The Cleveland Clinic has many, many buildings and is always in a state of flux," Knowles says, explaining that the way-finding system there keeps track of the ever-changing landscape and has become a popular tool for new staff orientation.
The company is now doing the same at 615-bed Sarasota (Fla.) Memorial Hospital, which is in the middle of a $250 million, 220-bed replacement renovation project that includes a new $186 million patient tower.
"They're building a huge addition right in the middle of everything," Knowles says, explaining the need for a sophisticated way-finding tool.
Although LogicJunction's technology can send travel instructions as a phone text message or as an e-mail, Knowles says iPhone applications may not be worth the cost (about an additional $150,000 to $170,000) just because of the demographics of the target audience.
Not all way-finding elements are high-tech. They can include your standard directional signs and, for campuses that evolved in a somewhat haphazard fashion, they can incorporate new architectural features that help tie together disparate sections and create a sense of unity.
"With new construction, I find it to be a much easier project than a renovation," says Chris Bauer, managing principal of focusEGD, a Dallas-based environmental graphics design firm, who describes how landscape features, artwork or atriums, major building entrances, cafes or other constructed features can be used as landmarks that help orient first-time visitors.
Bauer also recommends breaking down large buildings into "zones," such as what was done with the 250-bed, 2 million-square-foot Seattle Children's Hospital, a seven-story structure built into a hillside that allows it to have entrances on its first, fourth, fifth and sixth floors.
"Wherever you're coming in from, you feel like you're on the first floor," she says, adding that the size of the 1953-vintage building (retrofitted in 1978) also increased the need for way-finding. "Two million square feet," she says. "The general public can't get their arms around that, so it's broken into smaller zones."
Often, these can be simply labeled Zone A, Zone B and so on, but at Seattle Children's there is the balloon zone, giraffe zone, rocket zone and whale zone. Similarly, in the process where the National Naval Medical Center in Bethesda, Md., is merging with the Walter Reed Army Medical Center in Washington to become in September the Walter Reed National Military Medical Center, Bauer says her team adapted by "learning the language" and culture of the military healthcare system-even though they may have thought it wouldn't be understood by a majority of the general public.
They also had to be subtle and sensitive in changing a Navy hospital into an institution serving all military branches. She says military-themed icons were created to guide visitors through the seven new zones of the hospital such as the Hero Zone, which includes tributes to decorated medical personnel from each branch.
Bauer says they were asked to do the same for the new $394 million Naval Hospital Camp Pendleton (Calif.) replacement facility that is set to open in 2014, but she says zoning would not work there. So, instead, an "anchoring" technique is being employed using the main north and south elevator banks. "Not every technique is appropriate for every building," she says.
At the Veteran Affairs Department Long Beach (Calif.) Healthcare System's new Blind Rehabilitation Center, Outpatient Clinic and Educational Resource Center, a design featuring roofs with extended canopies designed to mimic undulating waves was incorporated into the new buildings that quickly establishes where the entrances are while adding a unifying element to the campus.
"We took the opportunity at Long Beach to give them a whole new image and a whole new unifying look to the front of their facility," says Scott Mackey, associate principal at Lee, Burkhart, Liu architects. "Signs are OK, but it's a whole lot easier to orient yourself with a major architectural form-when you see those wave forms, it draws you to them aesthetically."
He calls the waves "a grand gesture" and notes how, originally, the new facilities were to be built on vacant sites independent of each other and with a hodge podge of building facades, but now there is "a structural visual identity."
Andis Robeznieks - Modern Healthcare Magazine
New technologies are advancing rapidly in the world of digital wayfinding. From electronic kiosks and lighted message boards to high-definition screens and wireless handheld devices, vendors are coming up with new ways to help patients and visitors navigate hospitals.
More hospitals are using high-tech digital signage, such as information kiosks, light-emitting diode (LED) message boards and handheld devices, to provide wayfinding help to patients and visitors.
This signage provides quick-changing, on-demand information that traditional, static formats cannot. Moreover, the growth of digital health care signage is riding the wave of new instant-communications technologies and may open up a new world to hospitals characterized by smart phones and other interactive tools.
However, digital signage always must be considered part of the overall signage program and be designed carefully into each facility.
"Digital signage has been used with success by hospitals all over the United States for the past five years, primarily as a communications tool," says Craig Knowles, general manager of LogicJunction's Wayfinding Division (www.logicjunction.com), Cleveland. "We're just now seeing the emergence of the next generation of advanced interactive wayfinding, which includes handheld devices, wireless, large-format systems and dynamic mapping technologies."
At its most basic, digital signage improves the hospital experience for patients and visitors. Along with providing much-needed directions within complex facilities, it increases the efficiency of the admissions process.
Health Facilities Management Magazine - Neal Lorenzi
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